Introduction: Benefits of using ready-to-use recipe video’s in the e-commerce food industry!
Wider Reach: Video is an efficient medium for attracting quality traffic to your website and increasing engagement with your business.
Video can serve as a resource for audiences that is both entertaining and instructive. Video content can help you interact with social media users and expand your social network by giving people this kind of value.
Videos give your content strategy several different options in addition to assisting you in effectively communicating your brand messages. This gives your company the chance to reach a wider audience.
Engagement with your marketing initiatives is what all marketers and food industry owners want and strive for, isn't it?
Indeed, it's time to stir things up and use videography for food industry marketing rather than wasting your strong content and design on communicating it through photographs.
More memorable than written content: We can recognize images we've seen for as little as 13 milliseconds, which discovered that our brain processes visuals significantly faster than words. Videos are the most effective way to capture your audience's interest given their decreasing attention span.
Whether you're aware of it or not, your brain processes visual information 60,000 times faster than content that is just written. Comparing reading an article to viewing a video requires a lot more cognitive effort.
As it is in our nature to minimize mental effort, our propensity for mental laziness naturally pushes us to watch videos and read articles that are simpler to comprehend.
If you want your brand to be seen by more people, this is unquestionably the better marketing strategy. You can engage learners who like to learn visually, audibly, or even kinetically by using videos.
You have the opportunity to experiment with images, text, and audio all at once when creating food videos. Videos are more quickly absorbed and leave a lasting impression on the viewer. The easiest approach to establishing or expanding your online presence in the food industry is through video content.
SEO Boost: If you only have time to think of one strong reason to produce video content for your company or brand, make it this one: SEO.
Increasing engagement, conversions, and (in the end) money has been shown to directly affect your bottom line, making SEO essentially the backbone of your entire online marketing presence.
More than most people are aware, video collateral has a significant impact on SEO.
A wonderful method for outranking rival websites online is to use video marketing for SEO. Websites having video content have a 53 times higher chance of appearing on Google's first page of results.
Different kinds of website videos give you an advantage when it comes to making your business stand out online, in addition to helping you rank higher in search results for related text articles and images on your site.
Increase customer satisfaction: Whether it be through product explainers, how-to's, tutorials, or customer case studies, video content may help you give the greatest experience to your customers.
Customers can watch videos to get a behind-the-scenes look at what happens at your restaurant. You can display the actual environment and cuisine that you provide to them. This helps customers connect with your establishment and increases their confidence that their dining experience will be positive.
Additionally, viewers will stay viewing your videos if they are fascinating. This will increase brand loyalty and ensure that your restaurant stays at the top of your client's minds.
Customers may be more inclined to visit your restaurant and subscribe to your social media if you occasionally incorporate customers in your films.
Fewer returns: Videos can offer a good return on investment because of the volume of foot traffic and devoted clients they draw.
In fact, 89% of marketers who use videos feel they have a favorable return on investment. Videos not only produce leads but also increase direct sales.
This can be accomplished by including a link to your restaurant's online ordering system or takeout service in the description of your video.
In a nutshell, videos pique the interest of potential clients and keep them watching. If you use video marketing wisely, you'll soon notice an increase in reservations and foot traffic.
Organic Vs. Paid Licensed Recipe Video: A Comparison
Any modern video marketing strategy relies heavily on social media.
93% of businesses have reported gaining new customers as a direct result of a social media video, while branded videos on social media are the most popular way for consumers to learn about new brands, outranking suggestions from their own friends and family!
However, not all social video is made equal. In reality, it was purposefully divided into two distinct categories almost from the start: organic and paid.
Organic social video is video material that is shared using a platform's free, built-in capabilities.
Paid social video refers to advertisements and promoted messages distributed via a platform's marketing/e-commerce toolkit.
Despite significant differences, both kinds of video ultimately have the same goal: converting potential leads into loyal customers. But how do you know which one is ideal for your brand?
Let's compare and contrast some of the key similarities and differences between these two types of video content to make your decision as simple as feasible.
While there is no one "right" strategy to implement, ideally this analysis will assist your brand in making the most informed, enthusiastic, and effective decision possible in the future.
Organic Vs Paid
Organic Video:
We'll start with organic video because it's
a) the most available to all users and
b) the most cost-effective.
Every social media platform includes a collection of built-in capabilities that virtually any user can access right away: posts, hashtags, likes, shares, and so on. These are the foundational elements of your social media presence - the foundation of everything you do on that site.
Because these features are free to the platform's complete user base, any video you share with them is just another natural, unobtrusive part of its content sphere.
You're using the platform in the same manner that any other user would, but with the aim of promoting your brand and converting potential customers rather than making friends.
The organic video has probably the best audience you could hope for: people who are already genuinely interested in your business and its products/services.
Rather than actively seeking converts, you will be able to interact with viewers who have chosen to follow you due to a genuine overlap of their wants and needs - wants and needs that you can (hopefully) help to satisfy.
80% of Instagram users already follow a brand, and 60% use the platform to find new products. All of this adds up to hundreds of millions of people who have chosen to welcome a brand into their lives - and by focusing on organic video, you could be that brand.
Though the low cost and closeness of organic video are appealing, there are a number of significant drawbacks to consider.
For example, while it's simple to talk about engaging with your audience, you must first have an audience. Unfortunately, the organic social video fails to draw viewers in the first place.
As algorithms continue to evolve and the number of brands with a social media footprint grows, it may become more difficult to stand out.
This is a particularly difficult challenge for newer businesses to overcome, regardless of how fantastic your video content is.
Pros:
Low-cost - or free of charge
Existing consumers are engaged.
Simple and straightforward
Cons:
It is difficult to increase viewing.
Over time, unpredictable
Market saturation
Paid Video
Then there's paid social video, which loses the inherent accessibility of organic social video but could compensate with focus and effect.
All of the major social media platforms, such as Facebook, Instagram, and Twitter, provide businesses and brands (as well as some individuals) with the opportunity to stand out with paid content - typically in the form of promoted video posts that appear in the feeds, stories, and so on of users with whom your brand may never have engaged before.
Their marketing mechanisms work in tandem with the basic, organic toolset that comes with every regular account, giving your brand a competitive edge over the vast majority of other users.
But that doesn't mean the sponsored social video is unpopular. Over four million brands advertise their content on Facebook, a figure that is expected to rise as the network continues its aggressive shift toward video.
This trend reflects the incredible engagement that video produces, especially when it is targeted.
With paid social video, your brand can target specific audiences in markets around the world based on age, location, and a variety of other factors to determine if they are a good match for your product or service.
Some platforms will even assist you by enabling you to pick "lookalike" audiences for similar brands.
While you will still need to entice these prospective customers with your video, they are far more likely to become loyal brand devotees than a random viewer who stumbles across your business account.
Paid social video outperforms organic social video in terms of connecting your business to new audiences and actively pursuing leads.
However, one major disadvantage of using paid video is that you lose some of the "social" in social networks.
Pros:
Targets valuable groups
Reaches a worldwide audience
expands your reach
Cons:
Maybe prohibitively expensive.
undermines credibility
Users who are familiar with the media are turned off.
Using both organic and paid social videos at the same time is frequently the best approach.
We at Look and Cook Studios, can offer long-term, personalized content packages that will enable you to progressively release multiple social videos across different platforms based on your brand's specific requirements.
Every piece of content serves a specific purpose, so why restrict yourself to just one? Discover how video content of all kinds can help your company today!
Look and Cook Studio is a full-service culinary production firm dedicated to making its clients' recipes valuable and delectable, whether you are a food brand, media agency, kitchenware brand, or in the food sector.
We are experts at producing food and beverage content for companies and agencies, including ready-to-use licensed recipes, films, food photography, and food styling.
How can e-commerce food brands use Ready-to-use videos in content marketing?
Social Policy: Remember to use social media. The king here is a video. You're excluding a sizable chunk of the audience if you don't use these channels.
A recent study demonstrated the significance of Instagram in millennials' connection with food. Thirty percent of people between the ages of 18 and 35 would avoid a restaurant if their Instagram presence was subpar. They spend five entire days per year perusing food images on Instagram.
Partner with food brands: Recipe videos continue to be popular, with millions of views on websites like Yumly, Delish, Tasty, and many others. Your food and beverage company may collaborate with one of these websites, which already has a sizable following, or you could make your own movies to share on your website or social media channels.
In either case, you'll undoubtedly get more followers, enhance interaction, and possibly even increase sales as people scramble to reproduce delectable foods.
The fundamental beauty of the recipe videos is that they engage even the most casual social media user, educate them about something new, and promote brands in a natural yet essential way. There is nothing better than it.
Your food and beverage brand marketing could benefit from using any one of these video techniques.
Send out recipes and cooking advice : You can make interesting, interactive restaurant video marketing by offering your audience simple recipes and useful cooking advice that they can attempt in their own kitchens.
You might give your audience advice on how to use particular tools or how to make specific knife cuts. For home chefs, learning from a chef is fascinating and makes for incredibly shareable content.
You can target customers with a certain level of awareness using these films. These clients are those that might enjoy your restaurant but are unaware of it.
This demographic can be reached by offering videos with cooking instructions since if they are interested in duplicating your meals, they will likely love dining at your establishment.
Feature Your Menu in the Video: CAc Who doesn't enjoy watching culinary videos? Draw viewers in with movies of fresh menu items, enduring favorites, patron favorites, or seasonal specials.
Your audience will feel as though they are at the table preparing to take a bite if you use the video material to highlight your cuisine. Viewers would definitely get hungry after seeing these commercials.
When filming your menu, make sure the food is hot and the steam is still rising off the plate. Take some action pictures pulling the cheese off a pizza slice or adding some herbs to the top for dramatic effect.
Thank you.
Best Wishes,
Look and Cook Studios.